SEO Service

parswork.com offers a unique Search Engine Optimization service that guarantees a top 10 ranking in Google. The process is simple: Decide what keywords you want to rank for and submit a quote request to us. We will get back to you within 24 hours with a customized price quote.

Our rates start at $250 per month per keyword for a top 10 ranking in Google. If you accept our quote, we require a 50% deposit to begin working on your project. Once your desired rankings are achieved, we will ask for your full recurring monthly fee. If for some reason we fail to achieve first page rankings within 12 weeks we will refund 100% of your deposit.

Our SEO Service Benefits :

Our search engine optimization provides you with natural search engine rankings which provide a much higher return on investment than pay per click advertising. The benefits include:

• Lower Cost: The Cost Per Click for many keywords in paid placement advertising has increased dramatically in recent years and will continue to increase.

• Our service provides you the rankings you want and without having to pay per click.

• More Traffic: More searchers choose the natural search engine results versus the pay per click ads, so you'll get much more traffic for less.

• Lowest SEO services price Guaranteed in UNITED STATES.

Our search engine optimization service provides you with natural top 10 rankings in Google guaranteed. Our SEO process involves a variety of link building methods using propriety software, techniques, and knowledge to help your web site achieve high natural search engine rankings.

Our SEO service works in this way:

1) Send a Price Quote Request : Please submit the following information to get a customized price quote.

• Your Complete Name

• Your Email

• Phone Number (with country code)

• Website URL

• Keyword List

• Website Description

This allows us to analyze your site and your top search keywords. parswork.com will then determine a monthly cost to get your site on the first page of the search engines. parswork.comwill optimize your site for up to 5 unique keywords. We will ask you to designate one of your five keywords as your primary keyword (most important). This is the keyword that is guaranteed to rank on the first page of the search engines.

2) parswork.com will then give you a quote for us to improve your search ranking to the first page. Most quotes fall in the $250 - $1500 per month range. parswork.com charges a 20% premium above the quote if we are able to get your keyword in one of the top 3 spots in the Google. This give us an incentive to get you the very best rankings possible. Each Price Quote will vary according to:

• Competitiveness of the search keywords.

• Existing ranking of the web site.

• Age of the domain name.

• Existing inbound links from other web sites.

• Your competitors.

3) If you accept the quote, you make a fully refundable deposit for 50% of one month's cost, each month. For example, if your quote is $800 per month, we will ask for a $400 (refundable) deposit for first month.

4) Once the deposit is made by PayPal, parswork.com will begin working on your project. Our service usually takes 4-8 weeks to achieve a top 10 placement. However you will see an increase in rankings prior to that. We will request you to use Google analytic for tracking your project in UNITED STATES and the rest of the world. Once the first page rankings are achieved, parswork.com will ask for the additional 50% balance. This will become your monthly rate to maintain the ranking. If for some reason we fail to achieve first page rankings within 12 weeks, we will refund 100% of your deposit.

SEO service Frequently Asked Questions :

• How do you achieve the rankings?
  • We have strategic partnerships with many of the top link brokers on the Internet. We purchase bulk inventory each month. This link inventory is then used to boost your sites Search Rankings.
• Am I locked into a long term contract?
  • No, even if we achieve first page rankings, you are only obligated to pay for the first month. After the first month is over, you can decide whether or not you want to continue. However for getting best result at least 4 months are required.
• How long will it take to get my site on the first page of the Search Engines?
  • It varies. Most projects are completed within 6-8 weeks
•  What strings are attached with the money back guarantee?
  • None. If we do not get your #1 priority search term on the first page of the Google within 12 weeks, we will refund 100% of your deposit.
• Who we are?
  • Follow our twitter account.
• Payment method ?
  • We accept PAYPAL payment only.

SEO foundation

• What is SEO ?

• History of Search engine optimization (SEO)

• Webmasters with search engines

• Getting indexed

• Preventing crawling

• SEO techniques

• SEO marketing strategy

What is SEO?

SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

History of Search engine optimization (SEO)

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase search engine optimization probably came into use in 1997.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

While graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. In recent years major search engines have begun to rely more heavily on off-web factors such as the age, sex, location, and search history of people conducting searches in order to further refine results.

By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals.The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.

Webmasters with search engines

By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Google guidelines are a list of suggested practices Google has provided as guidance to webmasters. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.

Getting indexed

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Preventing crawling

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

SEO techniques

SEO techniques can be classified into two broad categories: SEO techniques that search engines recommend as part of good design, and those techniques of SEO techniques which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.

SEO marketing strategy

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. A top-ranked SEO blog Seomoz.org has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.

SEO Partners :

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SEO Tutorial

• 8 Essential SEO techniques

• Do It Yourself SEO

• How To Turn Visitors Into Posters

• The Power of Link Popularity

• Size Does Matter!

• How to Get Non Reciprocal Links

• Link Exchanges

• Make The Search Engines Love Your Site

• How Search Engines Work

• Top 7 Ways To Promote Your Website, NOW

• Top Six Ways To Make Your Visitors To Hate YOU!

• Building Link Popularity As Easy As 123

• How To Really SEO Your Site

• What Can Lots Of Content Do For Your Site?

• The Sandbox Effect

• Banned from Google and Wondering Why?

• How to Get One Way Backlinks

• How to Get the Ranking You Always Wanted!

• How to Keep Your Visitors on Your Site

• Five Simple Steps to Getting Links to Your Site

• Should You Buy Text Links?

• How to Gain Your Visitor's Trust

• Beginner's Guide To Site Promotion

8 Essential SEO techniques

1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.

2) ALT Tags - ALT tags were meant to be for text browsers because the images didn't show in text browsers and the ATL tags would tell the visitor what it's about. You should put your main keyword(s) in the ALT tags, but don't over do it because you could get dropped in the results or even worse banned for life!

3) Link Popularity - Link popularity is the most powerful SEO tool out of all them. Most search engines don't even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).

4) Keyword Density - This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20% (Don't over do it!). Also use your keyword(s) both low and high on the web page, keyword(s) should be in the first sentence and in the last one.

5) Page Size - Your web page's speed is important to your visitors and the search engines. Why? Because the robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.

6) Rich Theme - Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content that's related to your market and link them out to other related content on your site. Try to get 200 web pages or more.

7) Web Site Design - This is also important, if you want to get indexed! Text content should out weigh the HTML content. The pages should validate and be usable in all of today's leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.

8) In site Cross Linking - This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).

Do It Yourself SEO

Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine Optimization (SEO) your web site.

First before you start you need to identify your keywords. It is critical that you know and understand the search terms surfers will use to find your web site with. If your not sure yet try thinking of search terms you would use to find your site. After you find your keywords make a list of about 50 (If you can find that many) keywords and target them.

Next you need to identify your competition. Start searching with your site's targeted keywords and research the top ranked competing sites. Create a list of the top 10 to 15 sites and review each one of these web sites. While reviewing each of the competing sites look at the SEO methods that they use.

Meta tags are thought by most to have little impact, If any at all, on your site's ranking, but is still recommend to use. It's better to be safe than sorry! The meta description tag is used to describe a web page's content to the search engines. Most search engines (Google, Yahoo!, etc) get the web site's description from the web page's content and not from the meta description tag. Write a description of your site here and make it short.

The keyword tag tells the search engines what keywords are related to your site. You should place your main keywords here and add no more than 15 keywords. The Title tag is probably one of the most important SEO techniques today. Not only will the search engine's spider see this, but also the surfers. Place your main keywords in it and be creative. Don't make it longer than it needs to be.

Keyword density is a key part of SEO. On each page write approximately 200 to 500 words. Write it with your targeted keyword phrases. Remember not to over due it and get banned from the search engines for spam or make your visitors hate you. Put your keywords in bold and in the heading tag. Try to get a density of 5 to 15%.

Search engines will not only use links to find new sites, but they'll count each link to a site and use this to determine how popular that site is. What you want to get is quality links. These links should come from web sites that are related to your topic. Don't exchange links with every site you can. Take time to check each one before exchanging links. Make sure they are a clean and professional site. Look to see if they use spam.

Other thing to consider is to make sure HTML is valid. Spiders are somewhat like the browser you use, they read the HTML to display the web page. If your HTML code contains errors, spiders might not be able to find the content on the page. Although most spiders will try to correct minor errors in HTML code, it could still hurt your ranking. Visit w3.org to have your HTML code validated.

How To Turn Visitors Into Posters

So your having a hard time turning your visitors into posters And have no idea how to get your forum going? Well, if your someone with that problem and want things to change, look no further. In this article I will teach you different ways to encourage visitors to join your forum.

1) Help New Members feel Comfortable Things such as the terms of service or the rules should be easy to find and not hidden two or three pages away. Lead by example and have all the staff and moderators do the same. This way they already have know what the rules and don't have to worry about braking some rule.

Have an Introduction area in your forum for your new members and make sure you or someone else in the forums welcomes them, this always makes them feel more welcomed and not so much as an outsider.

2) Top People in the Field post at the forum - If you can get one or more well respected people in your topic area to post it will make it look more professional. When visitors see this they will think that the forum must be good or why would someone respected like that post there.

3) Having the right mix of posters - It's important to have both professionals and new members. The new members will ask the questions, while the professionals can answer them and discuss new and big things happening on your topic.

4) Contest - An other way to get visitors to become posters is by using contests. For example you could run a contest that would give the first ten new members to post 100 messages wins 30 dollars, game, software, etc. Bring out the worst in some members, so they can get the prize. It can make your forum look terrible. So make sure you make it clear that it must be quality post and don't do this often.

5) RSS feed - Allow other web sites to put your web site's forum most resent posts on their site though RSS feeds, it doesn't even have to be the most resent post, you can allow them to set it up how ever they like. This is a great way to get links and to build you targeted traffic. You'll find on those controversial subjects will generate many new members.

6) No one wants to be first - Let's face it, no one posts on a forum that is empty, they feel like they are talking to their self (We do that to much as it already is). Make sure you signup with different nicknames and post. Try to add about five everyday, you don't need 100s of nicknames to do this. Also don't post the same thing to much, make it look new and try to post on controversial subjects.

The Power of Link Popularity

Getting quality links to your site from related web resources can be very difficult. It is a time consuming process and requires careful research. There are two ways to build your link popularity; 1 Make your site attractive to webmasters or 2 go out and hunt them down your self.

Getting webmasters to come to you:

Having lots of useful content on your web site such as informative articles, online tools, studies, etc will make another webmasters what to link to your web site knowing that you will not only help their site's traffic and link popularity, but adding content to their own web site.

Sometimes you may even get webmasters that like your site so much that they will link to your homepage or to certain web pages that they think their visitors will find useful because this adds to the usefulness of their own site by providing useful links.

Keep it clean by avoiding tricks (Blocking access via robots.txt to robots, linking out with JavaScript, etc.) meant to keep your site from transferring Page Rank to other webmaster's web sites and link to your links page on every page of your site.

Sometimes you will get requests for link exchanges with web sites that are not related to your site’s topic, these sites should be ignored and you should focus on only related web sites.

Hunting link partners down your self:

Type your keyword phrases into a search engine and wait for the results. The web sites you see on the first few web pages of the search engine results should be your main targets and should be looked at. Visit their site to see if you can find the site owners name and email them asking to exchange links, remember to email them at the right email address, don't email the email address that's for support.

Type your keywords or phrases into the search engine and see who links to the sites that come up first. After finding a few sites that link to the sites that rank high on your keyword phrases email them and ask if they would be interested in a link exchange. This is great if you can get both the top sites that rank for your keyword phrases and the sites that link to the top sites because not only do you have the top sites linking to you, but also the site sites that made them get there in the first place.

Some webmasters use link exchange programs such as , these link exchange program help you find link partners easier because the sites are cauterized into their related topics, so you don't have to search for them.

Use those rules and you should do just fine! Just remember to take your time and don't use automated software, instead hand pick the sites that you link to.

Size Does Matter

In this article we will be looking at why you should keep your web page size small.

As any good webmaster knows you should keep the web page size small, but why? It's really simple, both spiders and visitors hate web pages that take forever to load because it's harder to spider the web page or for the visitor they just don't have time to wait for your web page to come up, after all most web sites are not that great, so why wait if your the visitor?

You should keep images down in size, the best way to do this is with image compressors. Image compressors will crush the size to make it load faster, but there is a down side to using image compressors because they can make the image colors look like they are out of place and horrible looking. The best way to prevent this is by only doing this to images that are not photos instead this should be used on art work images and try to use the image compressors on images that are smaller, so it's harder to see the image colors out of place.

A web page should use more HTML than images because this helps cut down the size of your web page. Web pages also should not be too wide or long. Instead cut the web page into two or three web pages, this will also help your visitors not to be forced to scroll down the web page to much and help them scan (Most surfers scan pages for the info they are looking for.) the page better to find the information the visitor is most interested in.

Flash can really slow web pages down even worse robots can't read Flash and if your visitors don't have high speed (Most Internet users still use dial up.) Internet it can take forever to load, like I said at the top who is going to wait to just see your web page when they can visit someone else's site with almost the same information as your sites? Flash really looks great and can really make your site look outstanding, but there are other ways to make your site look great without Flash. If you have to use Flash try to make/get one that loads fast on dial up and don't use a lot of it on your web site.

Java scripts can put a major load on your server and slow it down. Robots can't read Java scripts and robots dislike Java scripts. What makes me mad about some web designers is when they use Java clocks, if the visitors need to know what time it is they can look at the clock on the left side of their computer and even if the computer doesn't have one they can look at the clock in their house, it's that simple with the Java clocks you don't need one on your site!

You should try to keep your web page size between 10K and at the most 30K, so both the spiders are happy and most important your visitors are happy.

How to Get Non Reciprocal Links

In this article we will look at how to get non reciprocal links.

Webmasters have become paranoid with link popularity therefore making it the most popular SEO techniques that is used on the web today. Why should you be worried about link popularity? Because it is one of the most important things that search engines use to rank web sites. Search engines have begun to see a problem with this because webmasters are trading links left and right. So now they put less importance on reciprocal links. Below you will see how easy it is to get non reciprocal.

1) You should get your site listed in both Yahoo! and the DMOZ because it can boost the rank of a site much more than a few links from an other site. It can be hard to get listed in both Yahoo! and the DMOZ because they only accept sites that offer original content and sites that are believed to be useful to Internet surfers. To get in Yahoo! it may cost you from free to 1000 dollars, it depends on what category the site belongs to. The DMOZ is free matter what category your site belongs to.

2) Write articles to be published on other sites, like this article here you are reading. Use your expertise to write useful articles in your subject/market to be published. You can submit to Yahoo! Groups and articlecity.com. The sites that include your article will also include a resource box with a link back to your site.

3) Get your site listed in directories that are related to your site's market. This is very useful at not only boasting your ranking in the search engines, but getting you targeted traffic. If you own a site that's about games search with game resources or game directory. Let's say your site is about dogs search with animal links or dog directory. You can also try...

Add site + your keyword/market
Add URL + your keyword/market
Submit URL + your keyword/market
Suggest URL + your keyword/market
Your Region + Add URL/market
your keywords + directory/market

4) Create a great content site, if your site has great content or something that no one else offers you will find over time people will link to you because they feel that you have great content or service(s). It takes a lot of time to get links from other web sites this way, but it is well worth the time. You should write artless that are related to your site's market, if you are not that great at writing articles or not sure where to start have a look at articlecity.com to get articles that you can publish on your site.

5) Put your signature at the end of each of your posts at forums. Join forums that are related to your site's market and post about subjects that you know about with your signature at the end of the message. Some forums allow this, but not all do allow this, so you should make sure it's allowed by checking the web site's rules or the term of services that you have to agree to. Also don't go around spamming the forums with your links because this WILL make you hated more than you are liked and will make visitors not trust your site.

Link Exchanges

Should link exchanges be used? What are link exchanges? Do they really work? These are just a few questions that most webmasters come across at a link exchange. In this article I will try to help you understand link exchanges and if they truly work like some say.

Link exchanges are sites that help webmasters find link partners for the benefit of traffic. Link exchanges like  ,are one of those that help you get link partners for traffic. They are used by some to get more link popularity to increase their ranking in the search engines like Yahoo! or Google, which both use to calculate web pages ranking in the search engine results.

Over the years link exchanges have been criticized by both webmasters and search engines, even have been targeted by search engines. They have been called link farms and link scams. The truth is that they are not link farms, link farms are network of sites that each link to the other site for the benefit of high ranking on the search engines and most link exchanges are not so called link scams. How can you tell the difference between non-link scams and link scams? There are a few things that you should look at closely at link exchanges.

1. Do you have to upload a web page or file to your site?
2. Are they in the search engines?
3. Are most member's sites spamming?
4. Does the link exchange look professional?

If any of these are truth about the link exchange you should not join and leave fast as you came. It is important to look at this very careful because you are investing in your site and this could crush your site's future.

Link exchanges have proved to be successful both for getting you good ranking and getting more traffic to your web site. Link exchanges are one of the most powerful tools you can have by your companies side, but like all things they have a down side because they can be abused and used the wrong way.

Make The Search Engines Love Your Site

Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.

1. Research keywords - Before you start to build your web site you should research your keywords or your site may get hurt in the short term. Use the keyword research tool, use Overture to research the most popular keywords that are related to your site. Overture will show you how much traffic each keyword has got in the past 30 days.

2. Create a list of about 50 to 100 keywords that you can include within your web pages. After having completed the above research, you should have found the keywords that were searched on most frequently, but few competing sites.

3. Write a paragraph of at least 250, but better with 500 words of text for the top of each web page. Put your keywords within this text, but be careful because you could repeat your keywords to much and make sure the paragraph makes sense with all those keywords, remember visitors are more important then the search engines.

4. Optimize meta tags - Meta tags have lost there touch with most search engines, but they still help! The most important meta tags are the keyword and description meta tags. Include your keywords within each of these meta tags. Your keyword meta tag should include the most frequently used keywords contained within your web page, but keep it short to about 10 to 15.

5. Title Tag - The title tag is one of the most powerful on-site SEO at your disposal, so use it wisely. Put your most important keyword in the title close to the beginning as possible, keep it short and to the point.

7. Optimize your site size - Too many images or very large images on your web page will slow down your server and cause slow loading times for your site. Slice large images into smaller pieces with a graphic editors. Also to long of pages and to much text will do the same.

8. Find backward links - Web sites that link to yours raise your link popularity. Search for web sites that are compatible with yours. Write articles that are related to your site and submit them to sites like Articlecity.com.

How Search Engines Work

Before anyone can start optimizing a web site, you must understand how search engines work.

Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques.

Search engines send out what is know as a robot or some people call them spiders to index your web page. They find web pages by links, When a robot finds a link on a web page it will follow it to that page . Each search engine has it's own robot and each robot acts different, then other robots. Some robots will index all of your web site in day and others will take weeks before they get all of your web pages. A spider is a computer software that moves from web page to web page by links gathering information.

After a robot has indexed your web page it is sent to a database which holds large amount of other web sites. After in the database your web page will be part of the search engine results. The way it indexes your web page and where it places it on its search engine results depends on a number of factors that are on your site.

Search engines will rank your web page based on the information robots receive from indexing. The better you have SEO your site, the higher the ranking.

Top 7 Ways To Promote Your Website, NOW

We will start with the best, than make our way to the bottom of the list. This article will give you a good ideal where the best ways to promote your site!

1) Exchange links, trade link, swap links, I think you got it now!

When you start a site you should exchange many as possible links with sites that are RELATED to YOUR site. This will help the search engine's robot find your site (easier and faster), than index your site or if you are already indexed by the robots they will refresh your site more (which really helps!). If you are looking for a fast way to get links you can join the site below. You can join for link exchange.

2) Write articles!

You can write articles to help promote your site. This is very easy to do, for people that don't know how to write real good yet look at other articles to get good ideals (Don't steal them). After you write a article insert a link to your site and there you go. You can submit articles at articlecity.com

3) Newsletter

Having a mailing list can bring wonders to a web site, not only will it help bring old visitors back (or make them more up to date with your site), but they will send the newsletter to their friends (If they like it). A mailing list can add more content to your site by posting each newsletter on your web site, this will help people that are thinking about signing up for your newsletter decide to join or not.

4) Create a EBook and pass the word!

If you create a EBook add your web site URL at the top of the eBook, than give it away on your site and tell them to pass it on to their friends. You could ask other webmasters to offer it on their site and most of the time (If it's related to their site) they will accept because it will add more content to their web site.

5) Extra! Extra, Read all about it!

Write a press release about your web site, business, an site/organization you’re sponsoring or something like that. Send it to your local newspapers, to magazines and online press release web sites. Make sure your URL is in it, I know, but so many people forget.

6) Surf for hits!

Really unless your site is not webmaster related it might not be useful. Surf for hits are really useful IF you have time to surf.

7) Write at forums!

Write in forums that are related to your site and put a link at the bottom of every time you post.

Top Six Ways To Make Your Visitors To Hate YOU!

We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser.

1. Broken links

Hyperlinks that do nothing when clicked are the pain in the butt for any surfer. Test your site often to ensure that all links work as they should.

2. Not putting your contact info on your site

If you are selling a product you must have a way your visitors can contact you! When visitors are thinking about buying a product they like to know where to contact you if there are problems with it and most won't even buy from a site that has no contact information.

3. Outdated information

It's OK to have old information that's about history (Since it likely won't change), but when it's about a baseball team or about an event that's going on all the time, outdated information is a no no.

4. Slow loading times

If you own a professional sites, you must have a normal speed server, if not and your pages are slow you will lose your visitors. Also make sure you haven't packed them with too many images and flash.

5. Bad templates

Templates are one of the most powerful tools a web site has, not only does it tell the surfer how hard you or they worked on your site, but how professional your company is. Don't use different colors for every image or use text that's to small for visitors to see.

6. Poor Contents

Building Link Popularity As Easy As 123

The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them.

First thing you must do is find a web site that you would like to trade links with. How do you find them? You can join link exchanges like or you can search the search engine with keywords related to your site. Remember RELATED sites only! Let's say your site is about cars, so you would search with keywords like car body repair, car, SUVS, trucks, vans, etc or let's say your site is about games, so you would search with keywords like checkers, card games, chess, online games, etc. Now that you know what to do go and search for sites RELATED to yours and ask for a link exchange.

You could send them this email below if you like.
-------------------------------
Dear (Put there name here),

Thanks for taking the time to read my email.

My name is (Put your full name here), I came cross your site today while I was searching on AOL and really like your site. I love the (put something here you like about there site here). Your site and our site is somewhat the same, so I was wondering if you would like to exchange links with our site (put your URL here). Our site is about (put what your site is about here).

By chance is your news section at (put the  URL here) a good place that you could put my link at?

If you have any questions or need anything feel free to contact me at (Your Email). or call me at (put your tell here)

Best Regards.
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Try to find out the site owner's name and if they have a phone number listed on the site call that number, you will get much better results that way because they know you are not some spamming robot that emails every site they come a cross. Download Google's Toolbar from toolbar.google.com to make sure that inbound links are from decent sites, with a minimum of 1 on the toolbar. The higher the PageRank the better. Also remember that your homepage is not the only part of your site that you can get links for, so try to get links to other pages on your site. This will allow robots to spider your site better and have more ways in.

Here is more tips on how to get more links to your site.

1) Link to them first

2) Put no more than 20 links on your links page if you use one.

3) Use categories on your links page.

How To Really SEO Your Site

Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.

Search engines change their algorithms often and it's hard to keep up for anyone, so if you don't know much about SEO don't worry, I will get you up to speed. First make sure YOUR site is robot FRIENDLY by using HTML instead of flash and use more text than images or flash.

Page size can help you rank better in search engines, by keeping your page size low you will help robot(s) get more out of your web page. You should Keep it under 100k, but it's best to keep it around 25k or lower. Content is a key because search engines like Google love theme sites. Build three pages of content per week with at least 200 words.

One thing that every one that owns a site should have heard about by now is link popularity. Link building is very important because not only will search engines find your site faster, but it will help you rank higher for the keywords you used in the links. Try to trade links with websites which have high Google PageRank of at least 4, the more the better, but don't trade links just for PageRank, look at Traffic more. Below is a link to a link exchange that will help you build you link popularity and traffic.

The best Link Exchange program  :

Density and position play a big part in your ranking for your keywords. You should use your keyword once in the title, once in the description meta tag, once the in the heading, once the in the URL, once in bold text. Try to get a density between 5% and 20% and you should do good.

Submit your home page and maybe a few other pages in your site to the search engines, than wait for them to come to your web site. The waiting part is the harder part after you submit to the search engine. You can see the main search engines that you should submit to below.

Google - www.google.com/addurl.html

Yahoo -  www.submit.search.yahoo.com/free/request

Teoma/Ask Jeeves - You will need to email Teoma to get in at this time.

Meta tags are not that important as they once were, but some search still consider them and this could help you rank higher in some search engines. Use the keyword meta tag and description meta tag, the rest don't do nothing nor help!

After the robots start coming to your site watch the logs (If you have logs) very closely and keep up with what pages they index and how often they come. Also make sure robots are crawling the full site and not just some pages.

What Can Lots Of Content Do For Your Site?

Today there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this? For one most webmasters are trying to make a quick buck and others don't know where to begin or are too lazy to do the work.

Content really is king! Why? because visitors will stay longer or will come back more often and they are more likely to buy from your business. Visitors know you are an expert in your site's topic because you write informative articles, which leads the visitor to trust your business more. And to your visitors it's all about trust because if they can't trust your business, how can they trust the product/service you sale or how can they even know that they will receive the product/service.

Most of the time before an Internet surfer buys a product they will search the web to get more information about it. Sometimes they are just looking to see how it really works or maybe they want to know more about a certain feature. If you write articles about your products, surfers are more likely to find your web site in the search engine and you may even steal a few sales from your competitor, which will result in more sales for you!

Having a site with great and informative information will make another site owners more likely to link to your web site. Think about it! Would you link to a site that just had their products and service web pages? Or would you link to a web site that has great content that will help your visitors? If you are like most webmasters you would chose the 2nd one because this will benefit your web site because it helps the visitors know more about your products.

Search engines such as Google and Yahoo! love themed sites! Having a good themed web site means your ranking is more likely to rank higher than other web sites. Not only does this help out your site's theme, but also allows you to target more keywords. Surfers will find these web pages when searching the web and will result in more sales.

The Sandbox Effect

What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.

This does not mean it's punishment for anything the webmaster did with their site, such as using Spam or anything like that. The probation likely don't apply to the web site, but instead to back links. After the link stays on the web site for a certain amount of time it will no longer be on probation and fully counted as a back link to your web site. Even if your site is better than your competitors it will still be in the Sandbox.

There is a lot of debate as to why Google uses the sandbox filter. However, It is believed that this is attempt by Google to discourage web site owners that use SEO Spam techniques to rank high fast and make a quick buck before Google discovers they are using Spam. This is largely because Google uses link popularity so much to rank web sites in it's search engine.

There is no way to know for sure if a new web site is in the Sandbox, but the best way to determine if you are in the Sandbox is if your web site has a good amount of quality backlinks, quality content and a good ranking in other search engines, such as Yahoo!, MSN and Ask Jeeves, but still no where in Google's search engine results for your keywords.

It has been suggested by some that it can take up to 9 months before a new web site can get a high ranking in Google's search engine results and out of the Sandbox, but this does vary from web site to web site. This Also depends on how competitive your new web site's market and keywords are.

There is no known way of speeding up the amount time a new web site is in the Sandbox. Before you fully put up your web site you could get a few backlinks to it before you fully put it up, even though you will still be in the Sandbox this way, you won't waste much time. You could also buy a domain that's already being used, so you never have to be in the Sandbox.

Banned from Google and Wondering Why?

There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name. It's a Web site owners worst nightmare, getting kicked out of the search engines.

Ultimately, many webmasters had little or no warning that this was going to happen. Many webmasters are left with no idea why they were kicked out and are left wondering how to get back in Google's search engine. There could be any number of reasons why a Web site is banned by Google. The most common reasons for being banned are listed below in this article.

1. Duplicate Content

This is when multiple Web pages have the same content. Usually Google will just give a penalty to the Web page for this, where the page won't rank very high for the keywords in that Web page, but there have been cases where complete Web sites were banned because they had to much duplicate content. You should make sure there is no other Web site using your content.

To check for duplicated content simply search with unique phrase on your Web page. If you find a Web site that has stolen your content you should contact the site owner and tell them to take it down or face legal action. Also, for copyright violations visit www.google.com/dmca.html and notify them that someone is infringing on your site's copyright

2. Cloaking

Cloaking is Web pages created just for search engines, where it delivers one version of a page to a Internet user and a different version to a search engine. Cloaking Web pages are created to do well for particular keywords. There are various ways to deliver cloaking Web pages. Each search engine's spider has an agent name, the cloaked page is than only delivered to the spider with the user agent name that was chosen.

You can also deliver cloaked pages to the search engines by IP address, but Google and other search engines say they can detect cloaking. There are other reasons to use cloaking, such as custom language delivery and geo targeted advertising.

3. Hidden text or hidden links

This is text or a link that is invisible to the naked eye on a Web page, but are seen by spiders. Search engines use to have a hard time spotting this technique, but now days you should avoid doing this because Google and other search engines can spot this easily. Even if a search engine doesn't spot your hidden link, a competitor might find it and report your site. Sometimes this can be done without even knowing, so you better double check each Web page that you have messed with in the past few weeks.

4. Keyword stuffing

Keyword Stuffing is when you load a Web page up with keywords in the Meta tags or on the Web page's content. The General techniques today for keyword stuffing are repeating the same word(s) over and over again in the Meta tags or on the Web page's content or using invisible text, as we talked about up above in this article. If the word is repeated to much it will raise a red flag to the search engines and they likely will place a Spam filter on the site.

5. Linking to bad neighborhoods

Bad neighborhoods are designed to increase your Web site's ranking or is Web site's using Spam techniques to increase search engine ranking. You should not link to any Web page that uses Spam techniques to increase ranking. You also should not join link exchanges that are designed to improve ranking or Page Rank. If you are not aware of linking to any Web site like this, you should check each outbound link on your Web site.

6. Buying links for Search engine ranking

This where a Web site owner buys links just to increase his or her ranking. This is also used to increase Page Rank. Google and other search engines still have a hard to detect this, but they are starting to catch on to this technique. If Google is aware of the site, they can just discount the Page Rank, so they can't pass Page Rank on.

7. Machine Generated Web sites

This is a site that generates hundreds of web pages that are basically the same page repeated hundreds or thousands of times, but with a few unique lines of text and unique title. Often times, search engines can't spot this, if done right by the site owner. However, if a spider doesn't spot your machine generated Web pages, a competitor might find it and report your Web site.

What to do after you are Spam clean? Once you have cleaned up your Web site, you can try contacting Google by visiting www.google.com/contact/. Tell them that you made a mistake and won't do it again. Even if you do contact Google, they most likely won't let your Web site back in and if you happen to get back in, you better keep your Web site squeaky clean because I doubt you will get other chance.

If you can't get in touch with Google, I suggest that you wait for a few months after Google's spider visits your Web site and see if you get your ranking back or at least where you can see that your ranking is going up in the search results. During this time you should not change your Web site around much and give the search engines time to spider your Web site.

I really don't think that many Web sites have dropped because Google is penalizing them. Instead, I think Google has changed the factors or adds more weight to a factor(s) that they use to rank Web sites in the search results. All search engines make periodic changes to the way they rank Web sites in the search results, so don't be surprised if one week you rank number one and the next week you rank 30TH.

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.

Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks. So, how do you get one way backlinks to your web site? Well, there are number of ways to go about this, but the most effective techniques are listed below.

1) Having a useful, and valuable web site, especially if your web site is free, (Such as providing articles, tools, games, and software.) will cause other web sites to link to your web site. Why? Because by linking to useful, and unique web sites offer value to their own web site's visitors, and therefor increases their own value. This one can take while to really pay off because like all new web sites, you won't get much traffic.

2) Getting listed in directories, especially related ones, won't only bring you tons of traffic, but will also improve your search engine ranking. The two most important directories to get listed in are the ODP (Otherwise known DMOZ), and Yahoo's directory. You can also find directories that are related to your web site by searching with your favorite search engine with your keyword, and adding at the end resource or directory.

3) Writing articles, and submitting them to Ezines, and article directories, which are than picked up by webmasters looking to add content to their own web site, which will get you tons of one way backlinks. You can also find web sites that are related to yours, and ask them to publish your articles. When writing these articles make sure they are related to your web site, so that the link will appear more relevant to your web site's theme to the search engines.

4) Write a unique testimonial for products, or services, and put a link to your URL in it. Many webmasters will accept the deal because this will cause more visitors to buy their products, or services. If they decide to publish your testimonial you'll get a free backlink to your web site. Before you write the testimonial make sure you understand the product.

5) Participate in forums that are related to your web site's subject, which also allow you to link to your web site in the signature, make sure to read the rules first though. They will send you visitors that are interested in your web site, and will provide a related backlink to your web site.

6) Anytime you first start a web site, add a new product or service to your web site write a press release about it. Submit your press releases to news sites such as PRWeb. Make sure that the press release is attention grabbing, and unique, this will make other webmasters add the press release to their web site.

How to Get the Ranking You Always Wanted!

Is your web site well ranked (In the top ten search results) in the results? If not, you need to read this and get the ranking you always dreamed of getting with your web site! I will show you how to get your web site a top ten ranking in the search engines with these few easy-to-do steps.

Site Design - The web site's structure will decide how the spiders read your web site and the speed of them indexing the web pages. There should be more text content then HTML content. You should avoid programs such as FrontPage or Dreamweaver. Such programs will add coding that isn't necessary and also they may add coding errors. The pages should validate and be usable in all of today's leading browsers (Internet Explorer, Firefox, Netscape, etc.). Also look at your web site in a text browser, this will give you good idea of what the spiders see and if it can work with a text browser, it can work with just about any other browser.

Stay away from using Java, Flash, Java script, scripting such as that can trap the spiders, which will result in them not to index your content. Go external with scripting languages if you need them that bad, use something such as CSS (Cascading Style Sheets). Your web site should respond almost instantly to requests. If you get into 3 to 4 seconds delay until it loads, you need to cut down on the images and overall web page size. Keep the web page under 20k if at all possible, but keep it at least at 5k. Don't use frames, neither the visitors nor the search engines like it and shouldn't be used for any reason.

Content - Web pages should have 200 to 1500 words. Put your target keywords in bold, underline, heading and italics text. Spiders reads web pages top to bottom and they also know that the main keyword should appear in the first few sentences. Which means your targeted keywords should appear high on the page, within the first few words, also they should be in the middle and towards the end of the articles. The keyword density should be between 5 and 15%, but don't lose sleep over it, just make sure you get a density of 5%.

Meta and Title Tags - Meta tags are thought by many SEO experts to have little impact, If any at all, but it's still recommended, just in case it's still a factor. The description tag is still sometimes used in the search engines as description of the web site, so try to be creative and describe your web page's content and not just for the search engines, but for the visitors as well. Also remember not to use the same description tag for each web page, some search engines may think the page is too much like the other pages and end up banning you.

You should place your top keywords in keyword tag, keep it to 5 to 15, make sure your most important keyword appears first though. The title tag is very important part of the web page. Both the search engines and visitors will see this, so be smart and creative with it. Try to have your most important keyword to appear first and keep it short, there isn't any need for 20 or 30 words to appear in the title tag.

Links - Look around your keyword sector in DMOZ or Yahoo!, you will find many web sites that are useful to your visitors and to your ranking. Try to exchange links with one web site a day. Almost every topic has an on-topic directory, go submit to them. Don't forget DMOZ, Yahoo! or other big name directories. When you receive requests for link exchanges, check the site out before giving the OK. Check to see if they are using any spam techniques and make sure they are listed in the search engines. Also make sure it's a web site similar to your web site's topic.

One way backlinks are the best backlinks a web site can get because most reciprocal link exchanges are only for link popularity and search engines are aware of this growing problem. But they are hard to get, one way to get them is by buying them or an other is by writing articles and allowing others to use them on their own web site for content, along with a link back to your web site.

Insite Cross Links - Link to on topic content across your web site. If a web page is about games, then make sure it links to PS2 games and Xbox games web page. Web pages shouldn't be no more then 3 clicks away from the home page. They should be close to the root as possible.

How to Keep Your Visitors on Your Site

Does your web site's visitors keep on hitting the back button on their browser without even thinking twice and never come back? More often then not, visitors are leaving fast as they came and forcing the web site owner to have to relook over their web site. So, how do you keep your visitors coming back and staying longer? Below is a list of the top three reasons why your visitors are not coming back to your web site

Easy and fast navigation is a must. Visitors won't be able to get around if they don't understand the navigation system you have setup. Put the navigation system where the visitors expect it to be. Navigation should be placed at the top or on the left side of the web site, these spots are popular places to place the navigation at and for good reason too, they are visible spots and almost all visitors will see it.

Other spots such as the right side recently have become somewhat popular, but isn't a good spot to have navigation at, I would only use it if it was a must or as a secondarily navigation system. Also adding navigation to bottom isn't a bad idea, since some visitors will end up at the bottom of the page anyway, but should never be the main navigation system because the visitors would have to scroll down to view it.

Visitors want what they are looking for fast and when I say fast I mean now. One of the best ways to allow your web site's visitors to find things fast is by adding search for your web site. It's also one of the greatest ways to allow visitors to find exactly what they are looking for. Remember that it's just as important to provide good results as it is to provide one in the first place.

Newsletter is one of the most effective methods of marketing on the internet. A newsletter enables you to build a relationship with your visitors and create trust, there is nothing more important to a visitors then trust. The newsletter becomes a daily part of their life, making them rely on you as a major source of information for that topic. Sometimes internet surfers forget about a great web site, with a newsletter you remind them each time you send it out about your company.

Content is said to be king, but is it really? Yes and no! Content on it's own won't market your web site, but it can keep your current visitors coming back for more. Creating great and unique content on your website is an essential investment that will continue to bring visitors back time after time. Content is the big reason internet surfers visit your web site in the first place.

It's also essential that you make your web site easy to read and use the right writing style. Most internet surfers won't strain their eyes trying to read text that is too small or bright. Visitors also will almost never read a full article, instead they scan the page for the information they are most interested in, so it's important to have text breaks, use good colors and short sentences, something that can be read fast.

Five Simple Steps to Getting Links to Your Site

Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. Besides getting a good search engine ranking with links, it also one of the most effective ways to increase a site's traffic. So, how do you build your link popularity? In this article I'll show you 5 simple steps that will help you build your site's link popularity.

Step 1 - Determine the type of sites you want to trade links with. Focus on sites that are related to your site's market, don't go after sites that are not related, it won't help your ranking that much. To locate link partners search with your main search phrases in the search engines. Example, if your site is about cars, you could search with phrases such as car repair, tires, etc. The sites you see on the first few web pages of the search results should be your main targets. Remember to stay away from direct competitors.

Maybe the best way to Locate quality link partners is by visiting the Yahoo's directory or ODP because all these web sites were reviewed by humans before being listed. If you decide to use a directory visit the category that's most related to your web site, if your web site's subject is popular enough you should find more then one category that's related to your web site.

Step 2 - Review each web site you found carefully, check to see if they are using spam, if they are using spam, stay away, this will only hurt your web site in the long run. Remember to aim for the big money and not a quick dollar. Look to see If they have a links or some call it a resource page. If they don't have a links page, you should most likely move on and forget about it.

You should also review their content and resources they provide. Would their content or resources be useful for your visitors? Do you feel that it's a good resource? Is it a web site that you feel good about recommending?

Step 3 - After reviewing the web sites, you'll need to gather information about them. First, find out the owner of the web sites name. Sometimes the owner with list his or her name on the site, usually located on the about us page. Otherwise, you can get their name is by doing a WHOIS search. There are several available you can use, just search with the phrase WHOIS lookup.

Find out their email address. Remember to get the right one, you don't want to contact them through their support email address, instead search for their marketing or partnership email. Also find something on their web site that is unique and useful, this could be an article, an online tool or a service, use this to compliment them.

Step 4 - Create a list of all the web sites you have found related to your web site. You can list these web sites however you prefer. Personally I always rank them based on their link popularity, ranking and Page Rank. This allows you to have a good idea which ones you should target first. If your web site is new you should go after the web sites that don't have the highest link popularity or Page Rank.

Step 5 - Finally, we are nearly done. It's time to put all the information you have gathered into action. Send a custom e-mail to each site requesting to exchange links. Remember not to use generic e-mail link exchange request, half of the time these are deleted without ever being truly considered. State the webmaster's name, this will show that you have at least looked at the web site.

Next, you need to mention something you liked about their web site. Who doesn't like a nice compliment every once in while? I know I like them and you are probably the same way. Compliments can help seal the deal, they not only make the webmaster like you more, but also show that you took the time to look over their web site.

Tell them about your web site. What is offers and how it can benefit their visitors. Unfortunately many webmaster no longer care about offering a useful resource and only care about money. So, you'll need to tell them how much traffic you get and how it can benefit both of you. Tell them exactly where you think your link should be placed on their site. Also tell them URL of where you'll be placing their link on your web site.

Should You Buy Text Links?

You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten. So, should you buy your way to the top? Or should you play it safe?

Some say it's better to be safe than sorry. While others say if you play it safe and never make it to the top ten of the search results, your losing anyway. So, it must be much better not to play by the rules and get a top ten ranking and make a little money before you get banned from the search engines. Well, it's not that easy and you can see the cons and pros in both ways.

First let's look at the pros of playing it safe. The first one is obvious and it's that you have a lot less chance of getting banned and much safer. At the same time you can peacefully sleep at night without worrying whether you'll be banned the next day you wake up. It also allows you to save money and spend it else where, such as PPC (Pay Per Click) search engines, banner advertisement, mailing list and offline advertising.

You can also rank number one without buying text link ads if you provide good content because many other webmasters will link to you just because you have good content and it provides their users with valuable information. You could also exchange links with other web sites. If you correctly SEO (Search Engine Optimization) your web site you can get a fairly good search engine ranking.

There are also several cons of playing it safe. Besides the fact that text link ads help improve your search engine ranking, they also bring in a good amount of traffic. In order to get a good amount traffic from links you would need more than just a few backlinks, but since you won't be buying them, you will not being getting that many web sites linking to you and most of them are from web sites that are not popular among internet users.

All the major search engines see backlinks from quality sites as a vote for the web site being linked to, by playing it safe it will take much longer to get a top ten ranking because of the lack of backlinks. It can take years before you will rank for any popular search term because you will only be getting links the natural way. Without many backlinks you'll also have a hard time getting in the search engines.

Now the pros of buying text link ads. Buying text links ads will help improve your search engine ranking, which can bring more traffic than from a link from any web site because. Each link acts as a vote your web site in the search engine's eye, so the more you buy, the higher you'll rank. If you buy an enough text link ads your web site can rank number one for just about any search term.

Text link ads can also send a fair amount of visitors that's targeted. Resulting in more and new customers. Getting a link from a web site that's trusted and well known can help build your web site's brand and increase your credibility because visitors will see the link as a recommendation to your web site. Which will also help bring in new customers because they trust you more than they did before.

The cons of buying text link ads make many people think twice about buying text link ads. It will cost a lot of money to buy text link ads. You need to pay for your link to stay on a web site for at least two months before you will see any major boost in your search engine ranking. You may never get your money back because there's so many things that can go wrong.

It can also hurt your search engine rankings if you don't do it correctly and safely. You should never buy a lot of text links ads all at once, some search engines can detect this and may ban your web site from the search results due to this. There are other ways the search engines can find out that the links are being sold, meaning some links on certain web sites may never count in the search engines.

The Conclusion - Now that you have seen the pros and cons you can decide for your self whether you should buy them or not.

How to Gain Your Visitor's Trust

If you are serious about selling on the world wide web and being successful, your number one priority must be gaining your visitor's trust. Without trust you won't sale much and that's really being optimistic. How do visitors know that they can trust a web site enough to buy? In this article I'll show how to gain the trust of your visitors.

The first impression can be everything. Studies have shown that visitors can determine almost immediately whether they can trust you or not. Making it essential that you have good, clean and professional looking web design. The web design should be easy to the eye and easy to navigate. It should also load fast and require nothing to download in order for it to be viewed, such as flash and Java.

Provide your visitors a way for them to contact your business. Many visitors will look for this information, some don't even realize they do. If you don't provide it you are sure to lose sales. They need to know this information, just in case they need help or want to return the product or want to make a comment. You need to provide a mailing address, phone number and email address/contact form.

Secure Sockets Layer certificate (SSL) is also important part of gaining your visitor's trust. Secure Socket Layer is a protocol that sends encrypted data over the Internet. Secure Sockets Layer certificate shows that all information being transmitted on your web site will be passed on securely and is protected. Some people will not even think about buying from a web site that don't at least offer this as an option.

Testimonials can be a wonderful way to gain your visitor's trust in your product or service. Testimonials show that people that have bought from you are pleased with your product or service. Also, never make up testimonials, this can hurt you more then it helps because it's not too hard for you to be caught in the act. This may lead people to believe that all your testimonials are fake and that you can't be trusted.

Internet surfers are ever more looking at the privacy statement on web sites because of the fear of personal information getting into the wrong hands. You need to let your visitors know exactly how you will be using their information you collect and how you'll be storing it. Visitors need to know if their information will be sold or shared with any third party and if you sale or shared the information with any third party, what information will you give out?

Also what security measures will you take to protect the information you have collected and how can they change or delete any of their information? It's also a good idea to get your privacy statement certificate by an organization that's well known and trusted. Most of these organizations make sure your privacy statement is fair to the internet surfers.

Money back guarantees are becoming very popular and for good reason, they show that you are confident in your product or service and that you have nothing to hide. It removes all risk to your customers and makes them much more likely to buy from you. Further more, remember to honor all refund requests in a timely manner without fighting with them. Just suck it up and give them the refund.

Provide a sample or trial of your product or service. This will allow your potential customers to test out the product or service before making any commitment. Some potential customers may have never got the product or service from you before because of the fear that it wasn't what they really wanted and needed. Just like offering the money back guarantees, this too will show that you are confident in your product or service and that you have nothing to hide.

Getting endorsements from an another well known and respected organization(s) or person(s) will help prove your claims. The integrity and expertise of the person or organization endorsing your service or product also plays a role. Someone that's consider an expert about one of your service's or product's subject would be better then someone that don't know much or anything about it.

Beginner's Guide To Site Promotion

Promoting a web site is no real easy task for anyone, including the Internet promotion experts. It's even harder for those of you with little or no experience with web site promotion. In an effort to help those of you that need help in this area I have wrote this article or guide (Call it whatever you like!). Although this is by no means a complete guide, this will show you the basics of promoting a web site.

Search engine optimization - When a Internet user searches for something that is somehow related to your web site, you want your web site to come up as near to the top of the search results in the search engines as possible, right? Of course, you do. But how do you get to the top of the search results? Well, it's easier said then done, but can be done if you follow the few simple tips below.

You need to take a close look at your site and decide which search terms people will use to find it. Example, your site is about cats, you'll want to come up under keywords such as cat  information, cat facts, etc. You need to pick your most important keyword and try to get a keyword density between 5 and 15%, this depends on which search engine you are targeting though. Important keywords should also appear in bold and be one of the first words on the web page

The most important thing is to get is backlinks. But not just from any web site, but from ones that are related to yours and those that look clean, or otherwise the ones that don't use Spam techniques. You also want the backlinks you get to look like they are natural to the search engines, so one-way links are best and increase your backlinks slowly and not get them all at once. Your anchor text should vary, using the same one too many times won't look natural to the search engines. I suggested .

The web site's structure will decide how the spiders read your web site. You want there to be more text content then HTML content. Stay away from using Java or Flash heavily on your web site, the less you use on the site the better. Spiders (Also known as robots) cannot read Java or Flash. You should avoid programs such as FrontPage or Dreamweaver, they often add coding errors.

After that you may want to submit your web site to the search engines, this isn't important if you get links from web sites that already appear in the search engines and by submitting will not help your ranking or speed up the time it takes for your web site appear in the search results. Some suggest that submitting to the search engines instead of letting them find you can hurt your ranking, but this is highly unlikely.

Links - As you now know getting links can help you in the search engines, but they can also bring in tons of traffic and not just any traffic, but some of the best traffic you can get. You should submit to directories such as Yahoo! and the ODP (Open Directory Project). Even better, try topic related directories, they send VERY targeted traffic compared to most other sources. Contact web sites that are related to yours and ask if they'll exchange links.

Award Programs - Although this can be a waste of time if you bother with all those web sites (Most won't send any traffic) that offer awards, but if you pick the right ones and have a web site that offers something useful, this could send you great deal of traffic for many years to come. Most of these award programs will link back to your web site if you are one of the award winners.

Paid Advertisement - Of course, you can pay another web site to display your advertisement. The cost depends on a number of things, such as amount of traffic they get and where your advertisement is placed at. PPC (Pay per click) search engines such as Google AdWords and Yahoo! Overture is an another posable option. You only pay when someone clicks on your ad and often the traffic they send is highly targeted. This may be the best option out there right now.

Offline Marketing - Most people don't even look into this and many think it's a waste of time, but they are very wrong. Use word of mouth by telling your friends and colleagues about your site, you can hand out cards and flyers to generate good word of mouth. Take your flyers and put them up at local stores, collages and Laundromats, but make sure they are OK with you adding your flyer first though.

Look into placing an ad in the local newspaper, this is often cheap, so you can't lose much money here, but then again you may not be able to lose much. Although Radio has died out because of CDs, Internet and paid radio, it's still one of the best places to advertise offline because it's cheap and can reach a number of people. You may have to look into AM radio depending on your web site's subject.

Don't even try it! - Of course, no promotion guide would be complete without pointing out things you shouldn't use to promote your web site. Do not send email Spam, unsolicited e-mail is not acceptable, it's likely the most hated part of the web. Spamming will make more people hate your web site than like it, thereby making you lose could have been customers.

Don't try to Spam the search engine, most web sites get caught right away, while some may not get caught right away, they will get caught sometime down the road. Remember that the search engines are always changing the ways they ranks web sites and are getting smarter (Although at times that seems hard to believe), so you will get caught if you try to Spam them.

Don't open your web site to the pubic before you have tested it (Links, coding errors, etc.) completely and know it's working correctly. Make sure every section of the web site is completed. Most Internet users will never return to a web site where they find a section of a web site that isn't completed or see an under construction sign.

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